My UX Design process is data-driven at every step, with proven results that solve user problems and deliver business value
From Insight to Impact
I use lean research methods to uncover user insights and identify opportunities, then collaborate across teams to focus on the initiatives with the biggest impact for users and the business. I quickly prototype and test with users to refine ideas and ensure a seamless, intuitive experience - before anything is built.
Discovery
- Talk with users to understand their goals, frustrations, and what drives their work
- Review analytics and behavior data to spot patterns and friction points
- Explore existing workflows to see where the experience breaks down
Analysis
- Organize findings into themes and insights using affinity mapping
- Map user journeys to visualize pain points and uncover opportunities
- Partner with product and engineering to prioritize ideas based on impact, feasibility, and business goals
Exploration
- Collaborate with stakeholders and teammates to brainstorm and co-create solutions
- Sketch and prototype early concepts to test ideas quickly
- Use feedback and design reviews to align on direction before high-fidelity design
Validation
- Build interactive prototypes to explore interactions and test usability
- Run co-design sessions with users and incorporate feedback to refine designs
- Iterate quickly, moving from concept to implementation-ready workflows
Implementation
- Work closely with developers to ensure quality and consistency
- QA and review implementation to ensure usability and visual accuracy
- Monitor post-launch performance and gather feedback for ongoing improvements